Search Engine Optimization Academy

It’s important to find out if your site is actually in a search engine or directory. Your site doesn’t come up when someone searches at Google for rodent racing? Can’t find it in the Yahoo! Directory? Have you ever thought that perhaps it simply isn’t there?

Another huge problem — one that has little or nothing to do with the technological limitations of search engines — is that many companies have no idea what keywords (the words people are using to search for Web sites at the search engines) they should be using. They try to guess the appropriate keywords, without knowing what people are really using in the search engines.