Search Engine Optimization Academy

The vast majority of Web sites don't have a chance in the search engines. Why? Because of simple mistakes. Because the people creating the sites don't have a clue what they should do to make the site easy for search engines to work with, because they don't understand the role of links pointing to their site, and because they've never thought about keywords. Because, because, because. This book helps you deal with those becauses and gets you not just one step, but dozens of steps.

You can search for Web sites at many places. Literally thousands of sites, in fact, provide the ability to search the Web. (What you may not realize, however, is that all these sites search only a small subset of the World Wide Web.) However, most searches are carried out at just a small number of search sites. How do the worlds most popular search sites rank? That depends on how you measure popularity: the percentage of Internet users who visit a site (audience reach); the total number of visitors; the total number of searches carried out at a site; or the total number of hours that visitors spend searching at the site. Each measurement provides a slightly different ranking, though all provide a similar picture, with the same sites appearing on the list, though some in slightly different positions.